Press

Everything you need to write about Leafra.

One-liner

Leafra is an AI plant companion that identifies any plant in three seconds, diagnoses diseases from a photo, and coaches care in five native languages — built for people whose plants are part of the family.

Fact sheet

  • Category: Consumer productivity / Lifestyle / AI
  • Platforms: iOS, Android, Web (companion landing)
  • Languages: English, Türkçe, Русский, Español, Deutsch
  • Primary markets: Türkiye, CIS / Russia, EU (DACH + Iberia)
  • Team: İstanbul-based, distributed across Berlin, Madrid, St. Petersburg
  • Stage: Private beta (April 2026) · Public launch: Summer 2026
  • Pricing: Freemium. Free: 3 IDs/day + 5 plants. Premium: $39.99/year or $7.99/week.
  • Compliance: GDPR, KVKK, Federal Law 152-FZ. No ad trackers.

Why Leafra is different

  • Hybrid AI identification — multiple specialist models vote on each photo, expert validation on low-confidence cases.
  • Climate-aware reminders — not a timer; weather + zone + species dormancy cycle.
  • Conversational plant doctor — ask follow-ups in your language.
  • Deep local flora — folk names, regional cultivars, local climate zones.

Assets

Logos, screenshots, founder photos and press-ready copy: request the press kit and we\u2019ll send a Dropbox link within 24 hours.

Contact

Press & editorial: press@leafra.app
Founder interview requests: same email, subject line \u201cInterview\u201d.