Press
Everything you need to write about Leafra.
One-liner
Leafra is an AI plant companion that identifies any plant in three seconds, diagnoses diseases from a photo, and coaches care in five native languages — built for people whose plants are part of the family.
Fact sheet
- Category: Consumer productivity / Lifestyle / AI
- Platforms: iOS, Android, Web (companion landing)
- Languages: English, Türkçe, Русский, Español, Deutsch
- Primary markets: Türkiye, CIS / Russia, EU (DACH + Iberia)
- Team: İstanbul-based, distributed across Berlin, Madrid, St. Petersburg
- Stage: Private beta (April 2026) · Public launch: Summer 2026
- Pricing: Freemium. Free: 3 IDs/day + 5 plants. Premium: $39.99/year or $7.99/week.
- Compliance: GDPR, KVKK, Federal Law 152-FZ. No ad trackers.
Why Leafra is different
- Hybrid AI identification — multiple specialist models vote on each photo, expert validation on low-confidence cases.
- Climate-aware reminders — not a timer; weather + zone + species dormancy cycle.
- Conversational plant doctor — ask follow-ups in your language.
- Deep local flora — folk names, regional cultivars, local climate zones.
Assets
Logos, screenshots, founder photos and press-ready copy: request the press kit and we\u2019ll send a Dropbox link within 24 hours.
Contact
Press & editorial: press@leafra.app
Founder interview requests: same email, subject line \u201cInterview\u201d.